| Keynote - Going Social |
| Jennifer Golbeck, PhD |
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Dr. Golbeck's research focuses on analyzing and
computing with social media and creating usable
privacy and security systems. She writes for Slate
and The Atlantic and frequently appears on National
Public Radio (NPR), including as a regular guest host for The Kojo Nnamdi
Show. Her TED talk was named one of the most powerful talks of 2014.
Her degrees include: a BA in Economics, a BS and MS in Computer Science
from the University of Chicago, and a PhD in Computer Science from the
University of Maryland.
Social media has transformed the way people use the web and the way
they interact with companies. Gone are the days where a customer mails
you a letter and waits weeks for responses; they expect nearly instant and
in-depth interaction. Similarly, employees are on social media and the
way they present themselves and your company can dramatically impact
how you are perceived. In this presentation, Dr. Golbeck, a leader in social
media and analytics, offers five lessons for how your company can use
social media to recruit the best talent and manage your brand.
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